Audi R&D Day Conference Visual Design
2015 Audi Branding, web, print, marketing
Audi R&D Day is an annual research conference for Audi China research and development centre. I helped the management team create the Visual identity and marketing materials design.
Visual Identity
Appreciate Audi can give me such a big trust even though I was just an intern. Below image shows the theme poster used in Audi R&D Day.
At the same time, all the marketing materials such as brochures, participants team clothes are also designed by me.
Colour & Font
I kept the Audi colours as the theme colour so it can help people recognise the brand easily. Moreover, I chose the font from Audi Type Expand and redesigned it as the new conference font.
Conference web design
After scanning the QR code on the poster, people can open the browser to check the details of the conference like the timetable or shuttle bus schedule. The image using Iphone 4s as mockup is because the year of this project is 2015.
Audi China R&D After Conference Activity
The image shows the user interface for the new Breeze app. We kept the old app wireframe and structures, and just updated all new style for the UI. The result looks great, it looks absolutely like a new application with a different feeling.
The End
The conference was successfully finished and here is the photo with the head of Audi China R&D Center.